Forty-five years after Betty Friedan's The Feminine Mystique, women have yet to achieve parity with men in the workplace. Men continue to make more money than women, and women's representation in the higher management ranks continues to lag behind men's.

Damned If She Does, Damned If She Doesn't: Rethinking the Rules of the Game That Keep Women from Succeeding in Business asserts that certain respected rules of business may actually be at odds with gender equality. The book explores five of these rules: be a team player, attract mentors and win advocates, demonstrate commitment, bond with co-workers, and be prudent in challenging the power structure.

These rules can inadvertently create paradoxes that put women in no-win situations, limiting their opportunity to succeed relative to men. For example, if a woman is a good team player, she rarely receives recognition comparable to her male peers. Yet, if a woman seeks recognition for her work contribution, she is often seen as not being a good team player.

Written by a man and a women who have lived in the trenches of the corporate battlefield, the book explores these paradoxes and concludes with a new model for business: a coed company--where gender is a non-issue, and men and women work together with equity and in parity.

With the insights and ideas presented in Damned If She Does, Damned If She Doesn't, changes can be made that will finally achieve gender equality in the workplace.

To order a copy of the book, call Prometheus Books at (800) 421-0351 or visit their website at Prometheus, or click Barnes & Noble or Amazon.

For a printable copy of a flyer for Damned If She Does, Damned If She Doesn't, click here.